New Product Development Workshop: How to Launch Your Product

A Special SCORE/Chicago Workshop August 12, 2009 at our Downtown Location (500 W. Madison)

  • Learn what it takes to introduce your new product into market
  • Find how to get financing
  • How to license your idea as a product to others
  • How to outsource the production
  • How to market and sell your product

This Workshop will cover:

  • Legal matters: Find out what legal issues are there: To form a legal entity, apply for a patent, Trademark, Copyright, protect your intellectual 
  • Marketing issues: How do you plan to market your new product?
  • To produce, outsource or license? The ups and downs of producing the product
  • Production: If you decide to produce, what should you do?
  • Logistics: How do you make it available to customers?
  • Financing: How do you plan to finance your new product introduction?


9:00 AM

Eric R. Waltmire is a patent attorney at the Erickson Law Group, where he assists businesses and independent inventors gain market advantage by identifying and protecting their intellectual property. Eric handles a range of intellectual property matters with an emphasis on Internet, computer science, and electronic technologies. Eric has a B.S. in Computer Science and a degree from  Southern Illinois University School of Law.

9:40 AM

Keith Alsberg holds a degree in Mechanical Engineering from the University of Illinois at Chicago  post-graduate design work at the Illinois Institute of Technology, and is a Certified Engineering Provider. In the course of his career, Keith has developed and engineered 100s of products for many companies in a variety of industries.  His company, Square 1 Product Development has provided design, engineering, and manufacturing services to some of the country’s leading corporations.

10:40 AM


11:00 AM

Daliah Saper is the principal attorney at Saper Law and has served as counsel to many technology and media companies. She has worked as both a litigator and transactional attorney in the field of intellectual property. She received her J.D. from the University of Illinois College of Law.

11:50 AM

Al Grossman spent 46 years in the electrical/lighting industry. In the last 14 years of his business career he was Co-founder, President and CEO of a business manufacturing and importing commercial lighting products sold through wholesalers throughout North America.  In 2008 he was inducted into the Chicago Area Entrepreneurship Hall of Fame.

12:40 PM

Lunch Break

1:15 PM

Richard Kerndt has created marketing and sales programs for companies such as FedEx, ITW, 3M, ExxonMobil, Lexmark, HP, and Verizon Wireless. In 2002 he was inducted into the Chicago Entrepreneurship Hall of Fame. He is a guest speaker and contributes regularly to marketing and entrepreneurial education at UIC, DePaul University’s Kellstadt Center for their eMarketing program.

2:15 PM

Roundtable Q&A for all participants….direct your questions to the experts.

3:15 PM

Peter Kim, Assistant VP, Business Banking, National City Bank, has been with National City for over six years.  He began his career through the National City Bank’s credit department, underwriting for companies of all sizes, ranging from start-up to fortune 500 corporations.  He has been a business banking officer for the past four years.

4:00 PM

Al Grossman, Closing comments

When:  Wednesday, August 12, 2009    8:45 AM – 4:05 PM  (Lunch is included)

8:30 AM check-in

8:45 AM Welcome: Al Grossman, SCORE Counselor

Register here:

Posted in Business plan, Chicago small business, Marketing. Tags: , , , . Comments Off on New Product Development Workshop: How to Launch Your Product
%d bloggers like this: