1. Do you have a thorough understanding of your business requirements?
- Goal for the website
- on-line brochure
- e-commerce catalog
- customer service
- cost reduction
- customer satisfaction
2. Have these business requirements been documented in a form that allows them to be communicated to others?
- One or two page document that has been shared with staff (aligns with business requirements)
- Study of competitive websites
- List of your favorite websites – do not have to be in your business ( why do you like them)
3. Have you prioritized these requirements?
- Identified must haves vs. would be nices
- Allows for the creation of a foundation that can be added upon
4. Have you established a budget for the development project?
- Establish early in the dialogue with your developer
- Allow for an alignment of the deliverable to your budget
- Identify tasks you can perform to lower the costs
- Can you tie expansion to increased sales or improved costs
- Are you allowing for the continued addition of content
- Consider monthly hosting and maintenance costs
(This is one section covered in the SCORE Chicago workshop “Taking Your Business On Line” – July 13)