Business: Medusa’s Stones, a business that sells handmade jewelry – using gemstones, precious metals, glass and vintage elements – and vintage purses at art fairs, trunk shows and online.
Problem: To turn jewelry-making hobby into a real business
Solution: SCORE counselor’s advice about marketing, presentation, professionalism, organization and pricing
Results: Alpana Singh, hostess of the popular PBS restaurant review show “Check, Please” wore Medusa’s Stones jewelry in the 2008 season. Sheila met Michigan Avenue stylists in the process. She joined a community of glassmakers, which led to contest awards and publication opportunities. She’s now working on a business plan.