1. Get your Web site listed on major search engines, such as Google or Yahoo! Two sites, Search Engine Watch at http://www.searchenginewatch.com and the Web Marketing Info Center at http://www.wilsonweb.com/webmarket, offer guidance.
2. Join a “banner exchange,” and trade advertising banners with other Web sites. Look under “banner exchange” on search engines.
3. Visit sites similar to or related to yours and offer to exchange links with them.
4. Write useful articles for other sites and include your Web address.
Brought to you by SCORE “Counselors to America’s Small Business.”