Business: ChicagoCondosOnline.com , subscription-based website
Problem: Too few visitors a day to site
Solution: Increase traffic, brand awareness
Method: Launched ChicagoCondosOnline blog
Results: Visitors to web site up and blogging has significantly increased brand awareness and personal contacts with real-estate professionals
The Story Link
Story quoting his blog (but not linking to it) in the Sun Times on April 6, 2008.