
What are the most common mistakes in a business plan? I rounded up counselors from SCORE Chicago and took an informal survey. Here are mistakes that they see again and again …
1. Length.“Writing way too much. No one will every read a 70 page document,” says Mitch Morris. “Narrative sections are always much too long and not appropriately focused,” comments Marge Schneider. “Too long (and repetitive)” emails Al Grossman.