Problem: To Research the Competition and Find a Niche

Wells Ye of Fresh Tech Maids

Wells Ye of Fresh Tech Maids

Business: Fresh Tech Maids, a non-toxic, green, house cleaning service in Chicago’s northwest suburbs

Problem: To research the competition and find a niche

Solution: Find a free mentor who really knows how to evaluate markets and identify profitable niches

Results: Green cleaning is going strong.

The Story LinkRead how this happened.

Financial Therapy for Psychotherapy Group

Terry Hefter, of Terry Heftner and Associates.

Terry Hefter, of Terry Hefter Associates LLC

Business: Terry Hefter Associates LLC

Problem: Psychotherapy group lacked revenue growth and profits.

Solution: Review financials with counselor Mitch Morris.  Better understand profit margins and devise new marketing strategies to meet bigger revenue targets

Results Revenues and profits increased 14% in 2006 and again 16% in 2007. The profit percentage grew from 7.7% in 2004 to 18% in 2007.

The Story Link

SCORE Chicago Enables Booking of Counseling Appointments Online

When Susan M. Kearney, a Yoga instructor, wanted to meet with a counselor to start her own business, she logged on to the counseling appointment page of SCORE Chicago, found a convenient date and location nearby her Round Lake home, and booked her appointment.

Blissful Brownies

Blissful Brownies

And when Ambler FitzSimons needed advice on the next steps for her successful online brownie business, Blissful Brownies, she also went online to make an appointment at the College of Lake County in Grayslake.

As busy small business owners like these approach SCORE, increasingly they want to interact online.  In the past six months, SCORE Chicago revised its appointment system to facilitate this online appointment setup. The organization has 15 locations, and now over half, including the main downtown location and all the Lake County branches, are online.

Here are the branches that now offer online signup for counseling sessions:

Chicago
Chicago Citibank Center (Main Office)Monday through Saturday

North Suburban
Arlington Heights Chamber 2nd and 4th Mondays
Deerfield Chamber Tuesday AM
College of Lake County, Grayslake Monday PM
College of Lake County Southlake, Vernon Hills Wednesday PM
Lincolnshire Chamber - 2nd and 4th Wed AM
Lake Zurich Chamber - Wednesday
Barrington Chamber/Harris Bank
Alt Tuesday

South Suburban
Governors State, University ParkTuesday AM & PM

Appointments at other locations can be made by phone.  To see a list of all locations, see the Appointment Page. Also please visit our site to learn of business workshops and other resources to help you with your business.  Counseling link at SCORE Chicago website, www.scorechicago.org.

Lesson Learned: Find Mentor To Help with Financials

Organic Garden

Suzanne Nicksic of Organic Garden Co.

Business: Organic Garden, the Midwest distributor for Terra Biotics, the manufacturer of natural biological lawn and garden products, including an organic fertilizer known as Bio-Tea.

Problem: Suzanne knows dirt, but not financial details

Solution: Connect with a mentor who “gets” the numbers and helps her understand them

Results: Up and running, with targets and profitable products

The Story Link

Lesson Learned: Counseling May Bring You PR

Robyn Bruns Robyn Bruns

Business: Red Letter Event Planning, “a Chicago based wedding and event planning firm, specializes in crafting memorable and noteworthy special events by using a winning combination of creativity and planning.”

Problem: Launching and promoting a new business

Solution: Robyn gets startup and marketing advice and keeps in touch with her SCORE counselor

Results: Counselor recommends her for a story in Illinois Meetings + Events Magazine.

The Story Link


Lesson Learned: Write Your Own Plan

Adolphina Goodwin's Precious Images Ultrasound

Adolphina Goodwin

Business: Precious Images Ultrasound provides prospective mothers with 3D and 4D ultrasound videos of their babies to share with family and friends

Problem: How to get from “0 to 60″ as fast as possible

Solution: Writes her on plan and wows her banker

Results: Revenues from the startup year exceeded her conservative projections by a large margin. The Southtown paper plans to do a feature on her.

The Story Link

Lesson Learned: Broaden Offerings, Reprice For New Markets

Dennis Ryan and Megan Munitz

Business: Fraiche Kitchen educates families, school children and business employees, through innovative seminars and other educational offerings, about healthy eating and living.

Problem: Help to broaden their product offerings and determine pricing in new markets.

Solution: Refine a new workplace seminar series on Healthy Sustainable Farmer’s Market Eating and expand educational offerings to include not only home and school, but also work.

Results: Chicago’s top employers were thrilled to be able to offer such timely, essential and fun programming that addresses their employees’ wellness and work-life balance needs. Today, Fraiche Kitchen can barely keep up with the demand.

The Story Link.

Lesson Learned: Keeping Us On Track, Gaining Insight

Dennis Ryan and Megan Munitz, Chief Cooks & Culinary Guides for their Fraiche Kitchen, appreciate a mentor from SCORE Chicago who keeps them focused.

Counselor Marge Schneider is advising on their “wellness program” and other marketing ventures. In her varied career, Marge managed all of the in-house advertising research at the Leo Burnett Advertising, among numerous other positions in marketing and management.

Dennis and Megan proudly sent her the article “Sustaining a Trend: Cooking School Takes a Fresh Approach to Eating Locally” an article on them from the March 5, 2008 Chicago Tribune Good Eating section, with the note: “Thanks again for all of your help and support. We’re so grateful to you for the wonderful insight and how you keep us on track!”


You can find them at Fraichekitchen.com.

Building Your Brand By Blogging

Ric Cox Ric Cox

Business: ChicagoCondosOnline.com , subscription-based website
Problem: Too few visitors a day to site
Solution: Increase traffic, brand awareness
Method: Launched ChicagoCondosOnline blog
Results: Visitors to web site up and blogging has significantly increased brand awareness and personal contacts with real-estate professionals
The Story Link

Story quoting his blog (but not linking to it) in the Sun Times on April 6, 2008.

Lesson: Get an Expert Mentor

Robyn Howard Robyn Howard
Business: Complete Home Inventory Professionals
Problem: Needed marketing strategies
Solution: Worked with a prof
Results: Wins business
The Story Link